Who Regulates Parimatch Partners?
Parimatch Partners holds a remote operator licence from The Great Britain Gambling Commission.
Advertising and promotional activities undertaken by Parimatch Partners, or you, on behalf of Parimatch Partners, are regulated by:
- The Licence Conditions and Codes of Practice (LCCP).
- The UK Code of Non-Broadcast Advertising & Direct & Promotional Marketing (CAP Code).
- The General Data Protection Regulations (GDPR).
- The Advertising Standards Authority (ASA).
- The Committees of Advertising Practice (CAP).
- The Competition and Markets Authority (CMA).
To ensure Compliance with the above licence and regulatory obligations, all affiliates advertising the “Parimatch Partners” brand must be as set out in this document.
What are our Licence Objectives?
Parimatch Partners must:
- Keep gambling crime free;
- Protect children, young persons and other vulnerable people;
- Ensure gambling is conducted in a fair and open way
What is the Parimatch Partners Affiliate Team doing to ensure compliance?
- Communicating relevant changes to affiliates when required;
- Appointed a dedicated Affiliate Security and Compliance Officer;
- Working closely with the Parimatch Partners Legal, Compliance and Risk Team;
- Updated our Affiliate Terms and Conditions;
- Reviewing all affiliate websites/social media pages promoting the "Parimatch Partners " brand on a constant basis;
- Providing compliant creative for the Affiliate to use on its site available within the Affiliate Programme.
Affiliate Content on which mediums is impacted by the CAP and ASA?
Including (but not limited to):
- Websites;
- social media;
- banners;
- n-game ads;
- hyperlinks;
- promotional codes;
- E-promotions;
- paid ads for Meta;
- tweets;
- websites made to look like editorial content; and
- blog Posts.
What else does the ASA require?
Affiliates must:
- Restrict adverts that create a sense of urgency (i.e., do not use “Bet Now” offers during live events, or “Go go go” style urgent messaging);
- Curb trivialisation of gambling (i.e. do not encourage repetitive play);
- Prevent approaches that give an irresponsible perception of the risk or control (i.e. do not use “Risk Free Deposit Bonus” wording);
- Not portray or refer to problem gambling behaviour and associated behaviours (i.e. chasing losses by placing more bets);
- Prevent undue emphasis on money-motives for gambling;
- LCCP also require that steps should be taken to ensure that free-to-play games cannot be accessed by children and young people via affiliate’s websites.
- Ensure all Social Media pages are Age Gated for 18+
What terms should all adverts include to be ASA and CAP compliant?
Whether created by Parimatch Partners or the Affiliate, all adverts must:
- Display full terms and conditions on landing pages;
- Include a disclaimer on the offer banner/promotion detailing significant terms;
- Ensure full terms and conditions are no more than one click away from the banner/promotion;
- Include a prominent, clear direct link to the full terms and conditions in all sponsored search results and smaller banners;
- Include a short link in the social media offer (I.e. a hyperlink from the text terms and conditions). Alternatively, an image of terms and conditions could be included, avoiding Twitter’s character limit;
- Include all significant terms around wagering requirements, depositing, withdrawals limits, offer start and end date on all adverts;
- Include: “Gambleaware.org”, “18+” and that “T&Cs apply”;
- Specify whether “New Customers” or “Existing Customers”; and
- Specify other restrictions (e.g. Payment card deposits only).
Sample advert wording
For a Bet £5 Get £30 Promotion:
+18 New Customers Only; Bet £5 at odds of 2.00+ and get 2 x £10 in Sports Free Bet and £10 Casino Bonus; wager 40x to withdraw winnings; Bonuses expire in 7 days, Payment Card deposits only; Geographic Restrictions apply, click link for T&Cs. 18+ | Gambleaware.org
These significant terms must be hyperlinked to the offers landing page.
What are the Parimatch Partners brand requirements?
All Parimatch Partners offers on the affiliate site must include:
- Correct Offer Title;
- Correct Offer Details;
- Correct Parimatch Partners branding (as set out on next slide); and
- Include all offer terms (as set out in previous slide).
We have a range of fully compliant banners available in your affiliate account in the following location should you wish to use our own GIF/JPEGs
Marketing Tools/Creative Search/Parimatch Partners UK (product)
If you are unsure on anything then please email: affiliates@parimatch.co.uk where we will review any creative/posts/imagery
Parimatch Partners Creatives Examples
Banner Format
- The logos displayed here are the only logos on-brand and approved by Parimatch Partners .
- If your Parimatch Partners banners don’t have the font, structure and CTA button colour of the displayed above then please update
- Please ensure all Social Media posts include the terms as laid out in the example
*Neglect to maintain correct and on-brand Parimatch Partners creative can result in account closure and commission held*
What happens if Parimatch Partners receives a complaint about an affiliate advert?
- In accordance with Clause 6 of the Affiliate Terms and Conditions, Parimatch Partners will disclose the affiliate’s contact details to the complainant directly.
- Should Parimatch Partners receive a regulatory fine, the Affiliate will be required to reimburse Parimatch Partners in full for the amount of the fine.
- We remind you of the obligations relating to promotions set out in Clause 6 and Clause 7 of the Affiliate Terms and Conditions, and ask you to contact us where you require any clarity or have a concern.
What happens if the Affiliate Fails to Comply with the Regulations and/or the Affiliate Terms and Conditions?
Parimatch Partners may:
- Close the Affiliate’s account;
- Withhold further commission;
- Require reimbursement of any fine imposed on Parimatch Partners as a result of the Affiliate’s actions.
Parimatch Partners Affiliates: Advertising, Promotion and Compliance Guidelines
Fairness Affiliates Safer Gambling Cookies Notice Terms and Conditions Privacy Notice
The website is operated by BV Gaming Limited (trading as “Parimatch”), a company registered in Gibraltar (company registration number 42734). BV Gaming Limited’s registered office is located at Suite 23, Portland House, Glacis Road, Gibraltar, GX11 1AA and its trading office is located at Suite 2:01, World Trade Center, Bayside Road, Gibraltar, GX11 1AA.
BV Gaming Limited is licenced and regulated as an online gambling operator in: 1. Great Britain by the Gambling Commission of Great Britain under account number 39576; and 2. For users located in any other jurisdictions, in Gibraltar, BV (Gibraltar) Limited is licenced by the Government of Gibraltar under licence numbers 001 and 014 and regulated by the Gibraltar Gambling Commissioner. Live information is for guidance only and can be subject to delays. Click here for more details. We may also require documents from you for your account verification before you can withdraw funds, please Click here for more details.
